Analysis of Album Cover Artwork - Mrs Fisher

I will now be researching into my chosen artist to find out what their album cover artwork represents as well as what it is telling the audience. I have looked and researched into Shani who's song we have chosen as a group, however as she is an upcoming artist and has not yet developed into a big well known artist she does not have any album covers or single covers in which I can use to relate to. This is then why I have had to go back to the original version of the song by 'Gyptian', 'Hold Yuh'. Gyptian is becoming increasingly popular within the music industry and 'Hold Yuh' is the song that has got him recognised upon all other artists. Gyptian has a single cover artwork piece in which case I will annotate instead.

This album cover on the right is by 'Gyptian'. The main element in this album cover piece is that nearly the whole area of the cover has the artist's face on it. As a result of this the audience are able to identify who the artist is and what they look like. Another element I have picked up on is the writing effect which says the name of the artist and the album name. The writing of the artist's name is different to what consumers would expect to see in a mainstream album cover piece. This however does work in his advantage as it makes him individual and unique.

The background colour of the cover is orange at the top and as it goes down to the bottom it gets lighter and lighter. This is a good effect to use as it make the cover look more interesting. The two tone effect also works well and looks very professional. Lastly, the colour used for the background is very neutral, this means that the album is not targeted at just males or females. The neutral colour attracts a wide target audience and works well with the overall feel the album cover gives to consumers.

The next album cover I have analysed by 'Gyptian' is the image on the right.This cover is a single release and shows the audience a different type of style to the other album cover. This album cover makes the artist look more focused and established due to the use of colours suggesting that he is well established. Black, grey and white are bold colours when used together correctly and this album cover piece shows that the artist is strong and is driven to be successful. The image of the artist is in the same place as the other cover, however in this cover the artist is looking directly at the camera, this also suggests that the artist is looking directly into consumers eyes as they pick up this single release. The other album cover above shows a more vulnerable side to the artist as he is not making eye contact with the camera. This suggests that the artist is shy, whereas the second piece of artwork makes the artist look successful and dominating. In conclusion to this in my opinion the second piece of artwork references the artist better due to the body language and facial expressions being shown to consumers. This makes the artist look comfortable and like that should be successful within the mainstream music industry. I will now be analysing one more album cover piece and will decide which cover out of the three is best for appealing to a wide target audience as well as making the artist stand out from others in the same genre.

This is the final album cover I will be analysing. This image on the right makes the artist look in control and dominating. From the posture of the artist consumers are able to see that the artist is very strong. As he is not wearing a top as well this suggests that the artist can be seen as a 'showing off'. By this I mean that only men that work out and go to the gym usually have the confidence to take their clothes off. In this case 'Gyptian' has done this for his album cover where many many fans will be able to see him this way. As a result of this it allows the audience to identify that he is confident and independent. The colours used in the background are neutral again which is the same as the first album cover I have analysed. This again allows the artist to be attracted to a wide audience as the colour does not reference male or female perceptions.

Moreover, the writing on this cover showing the artist's name is again in writing that is not expected to be found on a mainstream artwork piece. As a result of this 'Gyptian' can be identified as an individual artist within the mainstream perception. Finally, from analysing these three album cover pieces I am able to identify that the second cover represents the artist best. As well as this it also targets a wide audience and does not show any vulnerability or over confidence which some consumers may not like.