Album Advertisement - Mrs Fisher

Final Album Advertisement

In order to create an album advertisement that appeals to a wide target audience a number of aspects need to be taken into consideration before edits and and image can be used together to create a final piece. An advert is also used as a form of promotion which means that it gives a brief description of the product or service without giving too much information away. As a result of this I think this album advertisement shown above is a good example of a mainstream artists representation and what they stand for.

In order to create this advertisement I used Photoshop to add in text and the faded image in the background. The editing effect I have used has followed on throughout the theme of the album cover and the advertisement which follows on from the generic conventions that make an advertisement appealing. I think that it is very effective to have an image of the artist with brief information so that the editing style does not distract attention from the artist and the information being shown. In conclusion to this it is important to have the name of the artist on display at all times in any advertisement, moreover to establish the advertisement from being an album promotion it is vital that this is easily picked up on. I have done this by writing 'Amazing New Album' which gives knowledge to consumers that a new release has just been made. A release date is also shown so that consumers are able to go out and buy the album from a certain date. This is also a vital aspect due to the fact that if consumers do not know when the album is going to be released they will not know when or how to purchase the album. Then finally, a few featuring songs on the disc are shown so that the audience can see what kind of music the artist produces from the title of each song.

This album advertisement is the final chosen advert as my group and I feel it represents the artist best to appeal to a wide target audience due to the neutral colours.

In conclusion to this the album advertisement is effective and straight to the point which consumers prefer, it leads consumers wanting to know more about the artist due to the information being kept brief and finally the image that has been used again represents the artist and allows a wide target audience to be drawn in as it is kept neutral but still appealing.