Artwork can support an artist’s image in many different ways, it can support an artist through the use of body language in a picture referencing how strong a character is or is to be perceived by the audience. Artwork can also be used as a symbol that references a specific artist and is used on each piece of artwork associated an artist on any promotional material. An example of an artist who has done this is Rihanna. Throughout her artwork she has an ‘R’ design which when seen automatically creates a link to her and her music. Artwork can also support an artist’s image as it shows personality and what the artist is about through the use of colour, writing, font types, font size, lighting, body language and facial expressions within the artwork. As well as this music labels use their own artwork (logo) to advertise their own organization as a form of promotion and creating the link between the music label and the artist. 
The demand for artwork has changed with the introduction of new media technology the reason for this is because all artists want to be seen as up to date and have the latest products available to them which is the same case for when they release an album. All artists expect to have the latest technology used in their artwork to make them better and more creative in comparison to all other artists in the same genre. As well as this music labels also expect the same in order for sales to reach it’s highest potential through the way pictures are presented as well as text and the layout of both while they are available to consumers. Media technology is always developing and becoming stronger which is why the music industry is so competitive when it comes to the artwork of an artist. It is an aspect that all music labels and artists want to get right as it will be the image representing the organization and will be the image associated with the artist. This will then determine whether or not the artist will be successful within that album/single release.
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