Photo Shoot Schedule - Mrs Fisher

Photo Shoot Schedule

This timetable will enable my group and I to carry out a photo shoot of our chosen artist allowing us to keep within a specific time frame in order to be organised and prepared. 

Shot	Date & Time	Location	Content/Action	Shot Type	Costume/Hair & Make-up	Props	Personnel	Equipment
1	22/10/2010 4:30pm	Artists House	Artist laying down on silk, cream bed sheets posing for the camera with a smile on her face	Birds Eye View	Cream one shouldered dress, Natural eye make-up with red lipstick and straight hair	Silk Sheets	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera, Tripod, Industrial Light and Fan
2	22/10/2010 4:31pm	Artists House	Artist laying down on silk, cream bed sheets looking away from the camera with her eyes	Close Up	Cream one shouldered dress, Natural eye make-up with red lipstick and straight hair	Silk Sheets	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera, Tripod, Industrial Light and Fan
3	22/10/2010 4:40pm	Artist House	Artist sitting down with knees out in front of her bent on the silk bed sheets, looking away from the camera and pushing up her hair giving a flirty perception.	Mid/Long shot	Cream one shouldered dress, Natural eye make-up with red lipstick and straight hair with a rose in her hair.	Silk Sheets, Red Rose	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera, Tripod and Industrial Light
4	22/10/2010 4:50pm	Artists House	Artist leaning against a brick wall with one hand behind her back supporting her body and the other holding open her jacket. Her eyes are looking away from the camera.	Mid Shot	Baseball Jacket with baggy blue jeans and a navy blue Ralph Lauren Polo Shirt with black canvas style heels. Her hair is to the side in a plait. She has natural eye make-up applied with red lipstick.	Brick Wall	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera, Tripod and Industrial Light
5	22/10/2010 4:55pm	Artists House	Artist leaning against a brick wall with her upper body facing the camera. Her leg is propped up against the wall and one of her hands is hooked on the jean pocket while the other is touching her hair. She is looking directly at the camera.	Mid Shot	Baseball Jacket with baggy blue jeans and a navy blue Ralph Lauren Polo Shirt with black canvas style heels. Her hair is to the side in a plait. She has natural eye make-up applied with red lipstick.	Brick Wall	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera, Tripod and Industrial Light
6	22/10/2010 5:05pm	Park Bench	The artist has one of her legs stretched out on the bench while the other is bent and her arms are holding up her posture. Artist is looking up above.	Long Shot	Baseball Jacket with baggy blue jeans and a navy blue Ralph Lauren Polo Shirt with black canvas style heels. Her hair is to the side in a plait. She has natural eye make-up applied with red lipstick.	Park Bench	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera and Tripod
7	22/10/2010 5:06pm	Park Bench	Artist is sitting down on the bench with her arms placed in front of her holding on to the middle edge of the bench with her legs apart. The artist is looking at the camera showing a strong independent facial expression.	Long Shot	Baseball Jacket with baggy blue jeans and a navy blue Ralph Lauren Polo Shirt with black canvas style heels. Her hair is to the side in a plait. She has natural eye make-up applied with red lipstick.	Park Bench	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera and Tripod
8	22/10/2010 5:10pm	Alleyway in the Park	Artist crouching down with one leg bent supporting her body and the other leg bent again showing off her outfit. The artist is looking at the camera.	Mid Shot	Baseball Jacket with baggy blue jeans and a navy blue Ralph Lauren Polo Shirt with black canvas style heels. Her hair is to the side in a plait. She has natural eye make-up applied with red lipstick.	No props used	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera and Tropid
9	22/10/2010 5:11pm	Alleyway in the Park	Artist crouching down with one leg bent supporting her body and the other leg bent again showing off her outfit. The artist is looking at the camera and her head is at an angle.	Close Up	Baseball Jacket with baggy blue jeans and a navy blue Ralph Lauren Polo Shirt with black canvas style heels. Her hair is to the side in a plait. She has natural eye make-up applied with red lipstick.	No props used	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera and Tripod
10	22/10/2010 5:30pm	Artists House with her Car (Mercedes)	The artist is just getting into the car with one leg still hanging out of the vehicle with her hands on the steering wheel. She is looking down as she is getting in the car.	Mid Shot	Grey denim jeggings with a pink vest top and a sleeveless denim cropped jacket with plain black high heels. The artists hair is down straight with a quiff. The artists eye make-up is natural again with red lipstick.	Car	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera, Tripod and Industrial Light
11	22/10/2010 5:31pm	Artists House with her Car (Mercedes)	Artist is in the car with one hand on the steering wheel and the other placed on the gear stick. She is looking at the camera while positioned as she is driving.	Close Up	Grey denim jeggings with a pink vest top and a sleeveless denim cropped jacket with plain black high heels. The artists hair is down straight with a quiff. The artists eye make-up is natural again with red lipstick.	Car	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera and Tripod
12	22/10/2010 5:46pm	Artists Front of House	The artist is sitting on a wall while one arm is grabbing a beam and the other is supporting her body. She is also looking at the camera and smiling. Her legs is hanging down while the other is propped up against the wall.	Close Up	Grey denim jeggings with a pink vest top and a sleeveless denim cropped jacket with plain black high heels. The artists hair is down straight with a quiff. The artists eye make-up is natural again with red lipstick.	Brick Wall	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera and Tripod
13	22/10/2010 6:00pm	Artists House (Piano Room)	Artist is sitting down at a piano pushing down the keys. The artist is looking at the camera while she is playing the piano.	Mid/Long Shot	Black tailored shorts, with a black and white pin striped blazer. The artist is also wearing black shoe boots and a black vest top. Her hair is straightened with a big white flower on the side of her hair. Her eye make-up is natural with no lipstick or gloss.	Piano and Piano Stool	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera, Tripod and Industrial Light.
14	22/10/2010 6:02pm	Artists House (Piano Room)	The artist is sitting down with her back facing the piano, her legs are apart and her hands are placed in the middle of the piano stool. The artist is looking ahead.	Low Angle Shot	Black tailored shorts, with a black and white pin striped blazer. The artist is also wearing black shoe boots and a black vest top. Her hair is straightened with a big white flower on the side of her hair. Her eye make-up is natural with no lipstick or gloss.	Piano and Piano Stool	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera and Tripod
15	22/10/2010 6:10pm	Artists House (Piano Room)	Artist is lying down on a sofa with her leg bent over the other. One of her arms is touching her hair while the other is resting on her thigh. The artist is looking directly at the camera while smiling.	Birds Eye View	Black tailored shorts, with a black and white pin striped blazer. The artist is also wearing black shoe boots and a black vest top. Her hair is straightened with a big white flower on the side of her hair. Her eye make-up is natural with no lipstick or gloss.	Sofa	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera and Tripod
16	22/10/2010 6:20pm	Artists House (Staircase)	The artist is sitting down on a window ledge with one foot on a step and the other resting on the skirting board. She is looking down while her arm is supporting her head.	Mid/Long Shot	Pink Converse with black leggings and a blue denim cropped jacket with a white vest top. Her hair is straight and her male-up is very natural again with only eye make-up on.	Window Ledge	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera and Tripod
17	22/10/2010 6:21pm	Artist House (Staircase)	Artist is sitting on the stairs with her arms placed on her hips, her knees are together and her lower legs are apart. She is looking at the camera smiling.	Long Shot	Pink Converse with black leggings and a blue denim cropped jacket with a white vest top. Her hair is straight and her male-up is very natural again with only eye make-up on.	Staircase	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera and Tripod
18	22/10/2010 6:40pm	Artists House (Hallway)	The artist is standing up smiling at the camera with her arms placed behind her. Her body language is showing a sweet, innocent perception.	Mid Shot	A blue dress with black patent shoe boots. Her hair is straight again with natural make-up.	No props used	Artist, Photographer, Location Manager, Props Manager and Hair & Make-up Manager	Camera and Tripod

Major Record Labels - Ms Georgiou

Major Record Labels:

This can be defined as large companies within the music industry that may also own smaller record labels.

There are many music labels in today's society and some which are more successful then others. I will be researching into who the major record labels are in the music industry now. As well as who those record labels manage and who represent them.

Currently in the industry there are four associations that dominate the market, these include;

• Emi Group
• Sony Music
• Warner Music Group
• Universal Music Group

All of these organisations dominate the music industry from the amount of artists they manage and there reputation of making artists successful from the brand name supporting an artist.

Emi Group manage artists such as Katy Perry, The Beatles, Robbie Williams, Arctic Monkeys, Ruth Lorenzo and Coldplay.

This is the link to the Emi website stating all of the artists they manage;
http://www.emimusic.com/artists/

Sony Music manage artists such as Christina Aguilera, Leona Lewis, Whitney Houston, Kings of Leon, The Script and Alexandra Burke.

This is the link to the Sony Music website stating all of the artists they manage;
http://www.sonymusic.co.uk/artists/

Warner Music Group manage artists such as Estelle, T.I, Bruno Mars, Linkin Park, Sean Paul and Toni Braxton.

This is the link to the Warner Music Group website stating the artists they manage;
http://www.wmg.com/

Universal Music Group manage artists such as Akon, Rihanna, Christina Milian, George Michael, Justin Bieber and Lady Gaga.

This is the link to the Universal Music Group website stating the artists they manage;
http://www.universalmusic.com/artists?filter0=A

As a result of this these organisations have worked and have successfully built up a reputation for being recognised within the music industry for having the most successful and recognised artists worldwide.

Universal Music Group own smaller companies such as Def Jam Recordings. Def Jam Recordings is an American Hip-Hop record label, owned by Universal Music Group. It operates as part of The Island Def Jam Music Group. It was founded in 1984 by Rick Rubin and Russell Simmons and manages artists such as Kanye West, Method Man, LL Cool J, Nas and Git Fresh. Universal Music Group also own Loud Records which was founded in 1992, however the label was shut down in 2002. It was founded by Steve Rifkind and is also a Hip-Hop music label. Artists such as Wu-Tang Clan, Mobb Deep, Xzibit, Twista and Three 6 Mafia were all signed to Loud Records. (Some of this research was taken from Wikipedia).

Sony Music also own other smaller companies such as Work Records, also known as The Work Group or WORK. This record label was run by Sony Music that was the replacement for Sony's Chaos Recordings. The label works by new artists and rising stars initially through Columbia Records, and then subsequently through Epic Records. It folded in 2000 and Epic Records absorbed all of its artists. Some of these artists include; Diana King, Jenifer Lopez, Fiona Apple, Chris Whitley and Midnight Oil. Sony Music Group also own Date Records and some of the artists they manage consist of Ricky Martin, R Kelly, Oasis, Pitbull and The Zombies. Date Records was a sub-label of Columbia Records which had two different incarnations. The first incarnation was a shirt-lived rockabilly label in 1958 which included a release by Billy "Crash" Craddock. The more significant incarnation was relaunched in February 1966 by industry executive Tom Noonan. The most successful acts on the Date Label were Peaches & Hern and The Zombies. The label was dissolved in 1970. Date acts  were transferred to either the Columbia or Epic labels with most reissues of Date material on Epic. Sony Music Entertainment now owns the Date catalogue which is managed by Legacy Recordings.(Some of this research was taken from Wikipedia).

There are also different links within the media industry and the music labels that I have been talking about these links are through TV, Films and Magazines.

Sony Music Entertainment -

• American Record Corporation
• Columbia/CBS Records
• Sony BMG

(http://en.wikipedia.org/wiki/Sony_Music_Entertainment)

Emi Group -

• EMI Films
• EMI Records
• EMI Televisa Music/Capitol Latin
• EMI Songbook Series

(http://en.wikipedia.org/wiki/EMI_Group)

Warner Music Group -

• Warner Bros. Records Official Site
• Warner Music Italy Official Site
• Warner Music Latina Official Site

(http://en.wikipedia.org/wiki/Warner_Music_Group)

Universal Music Group - 

• Universal Music Publishing Group 
• Universal Music Group Distribution
• Interscope-Geffen-A&M
• Island Def Jam Music Group
• Universal Motown Republic Group
• Universal Music Group Nashville
• Verve Music Group
• Decca Label Group
• Universal Music Latin Entertainment
• Universal Music Enterprises
• Show Dog-Universal Music
• Fontana Distribution
• V2/Co-operative Music
• Polydor Records
• Mercury Music Group
• Island Records Group
• Universal Music TV
• Universal Classics

http://en.wikipedia.org/wiki/Universal_Music_Group

Independents:

This can be defined as music labels that operate one or only a few music labels. Independent labels can only just be successful but operate from a smaller company base. They are traditionally known as offering more 'organic' music rather than manufactured mainstream. 

Here are some examples of independent music labels;

1) Boy better know - Boy Better Know founded by Hassan based in Cannon, is often used in a slang terminology however it is more commonly known to have been established by grime artists Wiley and brothers, JME and SkeptaMay 2009. The song is also featured on both Wiley and Skepta's albums, Race Against Time and Microphone Champion respectively. The song was written because of Skepta's annoyance over 'the lack of women in clubs'. It was played on Channel AKA, MTV Base, MTV Dance and BBC 1Xtra and entered the UK Singles Chart on 6 June 2009 at #97, reaching #79 the next week. The second single from the album V.I.P titled Goin' In was released for download on iTunes on 13 December 2009.

Artists include; 

• Skepta
• JME
• Wiley

2) Red Girl records -Red Girl Records is a London, UK based independent record label founded by Melanie C, also known as Sporty Spice, after parting ways with her record label Virgin Records. All of Melanie's activities are decided upon and funded by herself, alongside her business partner and manager, Nancy Phillips.

Artists include;

• Melanie C

3) Sons Ltd - The Soul of North Staffs or 'SONS' is an independent record label based in Stoke-on-Trent. The company was formed in 2004 by Neil Graham, Seb Clarke, Al Padmore, James Wakefield and Tangwyn Davies. The label consists solely of bands native to the North Staffordshire area and has become a noted figure both locally and nationally, having recently received attention from Steve Lamacq and Huw Stephens (6music, BBC Radio 1) as well as Mark Radcliffe and Stuart Marconie (BBC Radio 2) SONS has earned comparisons to Factory Records for its DIY ethic and its unique 'SONS sound'.

Artists include;

• This is Seb Clarke
• The Novellos
• The Title
• Tommy Turbo & The Turbervilles
• La Dies
• The Rough Charm

http://en.wikipedia.org/wiki/List_of_independent_UK_record_labels

In my opinion it is right from a music point of view that 4 companies dominate the market. The reason for this is because they have worked hard for what they are recognised for. This means that they are then doing their jobs correctly in managing the artists they do which makes them so successful within the music industry. Without hard work and commitment any business would fail, however being able to dominate a part of an industry as big as the music industry shows the devotion of a business and its employees to be recognised as the best. In conclusion to this I do feel that smaller independent organisations have a lot to be compared with but shows that with the correct business skills they will be able to progress and be one of the major music organisations in the future.

The effect this has on the music industry is that it is a highly competitive industry with many organisations fighting to become the best. This means that businesses are in direct competition with one another and will do anything to come out on top. It also means that organisations are always looking for new artists to sign in order to meet the needs of the changing public. As a result of this by appealing to a wider target audience with the amount of artists they have, organisations when given the chance will take any opportunity they can to gain a better reputation and better artists then rivals which is why the industry has become so competitive.

Independent music labels are not as successful as major music labels in my opinion. The reason for this is because consumers already know what to expect from each organisation in this industry which is why for a new independent label that does not have a reputation as of yet are faced with organisations that have been trading for years. As well as this major music labels have the funds that allow them to research on a worldwide scale to find new artists without having any limits on how much money is spent on marketing or promotion. Whereas independent music labels have limits on how much they are able to spend and the areas in which they can look for new artists.

Independents have more to offer within the industry then major music labels due to the amount of artists they manage. For example a major music label has over 100 artists signed to their music label this means that it is difficult to meet the needs of each artist and keeping in control of each musician. Whereas smaller independent organisations who manage half of that amount are able to see what their artists want and how they wish to be seen by the public as well as having their own input and say on how they are promoted etc. This element is a sufficient example of why some artists prefer to be signed to other music labels instead of others. Having said that major music labels offer a much higher contract rate due to the brand name of the business. This means that artists can be drawn into businesses based on how much they are willing to pay instead of the best ways to suit an artist. In conclusion to this both major music labels and independents labels have good and bad aspects, this means that it is up to the artist/s to research into the best organisation that suits them.

Throughout this piece of work I have referenced Wikipedia as it has been my main source for information.

Creative Brief - Mrs Fisher

Creative Brief

Shani: Hold Me

Date: 5th October 2010 Project Managers: Katie Woodland, Ozgen Ibrahim, Christina Petrou Dept: Artist Publisher

Album Title/Artists: Shani: Hold Me Release Date: 14th January 2011

PRODUCT OVERVIEW

WHERE ARE WE NOW? Market climate, history, heritage, significant trends influencing this release; We are a new company called OCK Records that are finding unsigned artists with star potential through youtube, myspace, etc. and trying to fit them into the latest music charts, e.g. Hit 40 UK. We have recently signed a few artists of which include ‘AJ’ and ‘Shani’ who both record their songs in a home studio. Both artists write their own music and also do cover songs. Our aim is to have them well known by the public in the download charts by summer 2011.

THE ALBUM CONCEPT What is it? Shani is a brand new reggae/RnB artist with currently only one CD featuring 10 songs, some her own, some cover versions, and two bonus tracks. She has already collaborated with the likes of Gyptian, Drake, Sean Kingston and Rhianna. As she becomes bigger, we hope that she will collaborate with more top of the charts artist and become herself part of the ‘A list’. Why are we doing it? At OCK Records, we believe it is important for artists with talent and star potential to be noticed in the album, single and download charts and make it in the musical industry. Although currently the UK and the US have talent searching shows such as XFactor, we feel that we can find more than one artist at a time that will ‘make it big’ and become successful in the charts and music industry. Comparable Products Hold Yuh-Gyptian Released: 19th July 2010  First Week Sales: 260,000 Sales to Date: 7 Million (approx.)

Who is our CONSUMER? Primary (60%) Males 16-25 C2DE Secondary (40)% Females 16-25 C2DE

What is the CONSUMER REACTION we want? What do we want the consumer to think and feel once they have seen the communication. Excited, happy, bubbly, fun. We want them to feel that Shani is a fun and bubbly new artist and believe that she has the confidence to become a successful artist and achieve her goals and aims to become an ‘A list’ artist.

HOW WILL WE KNOW IT WORKED? Sales targets. Targets based on comparative products. Artist management/ third party endorsement Sales target – First Week: 250,000

KEY LAUNCH DATES Press Campaign- Radio Release- 20th December 2010-Choice Fm Tv launch (MTV, KISS, etc.)-3rd January 2011 Album release- 14th January 2011 Download available- 24th January 2011

CREATIVE BRIEF-ALBUM SLEVE

Description	To design a youthful, dynamic package which reflects Shani’s fun and bubbly yet loving personality and reflect the affection she has for her friends and family.
Deadlines	5th December cover deadline
Objective	To create package that reflects Shani’s personality as well as her style of music and her image
Proposition	To create an album cover that will attract the target audience specified as well as to create a relationship between the artist and the audience.
Tone of voice/ brand image/positioning	Aimed towards the younger generation of today, party goers, clubbers, etc. Cool inspirational package, fun and something the T.A would want to aspire to. Sexy yet sophisticated.
Restrictions/ limitations (mandatories)	No nudity OCK Records Logo Realistic settings, locations of images
Production Specs	Single CD box, with the option of a slipcase. The design must be fun and exciting; eye catching; something different and unique that appeals to TA. Use bright and funky colours.
Creative Edge Spectrum	If very safe equals 1 and very edgy equals 10, on a spectrum of a score of 1-10, what score would you place this brief on? 8
Budget	TBC